I created the logo and website for Americans for Digital Privacy (ADP), a national coalition advocating for stronger digital privacy protections. The initiative seeks to educate the public and influence policymakers on the urgent need for data privacy legislation.
The visual identity needed to convey trust and transparency. I explored a range of logo directions, including wordmarks, shield-based icons, and badge-style lockups. I chose black and green as the colorway, an ode to when computer monitors primarily used only those colors. The final logo utilizes a clean typeface paired with a minimalist shield mark that evokes security and control.
I built a responsive landing page that communicates ADP's message in a clear and digestible way. The site includes key talking points, sign up form, and news section. A minimal color palette and grid-based structure reflect the seriousness of the mission while keeping the experience user-friendly.
I led the full creative process—from sketching concepts and designing the final logo to building a responsive website. While the site serves as a strong launchpad, there’s room to expand its impact by adding features like interactive timelines, press mentions, or tools that track legislation and mobilize public support for digital privacy reform.