The Homeschool Alumni Network is a national organization made up of homeschool graduates working to share lived experiences, shape policy, and support families across the country. I was brought in to create a visual identity that felt personal and rooted in community.
The visual identity needed to strike a balance between being memorable and including a faith-based logomark. The colors chosen were vibrant and welcoming to match the organization's mission. The logo was designed to work across print and digital uses, from marketing campaigns to social media graphics.
To support their outreach efforts, I designed a series of postcards that extend the brand’s tone. The layout prioritized readability by using white space and color to balance the amount of copy used.
If the the organization expands, future opportunities could include a web presence, social templates, or a digital report to help share their research and impact.