Case Study: Website

We can save ourselves

Background & Challenge

I designed a landing page for We Can Save Ourselves, a wellness campaign rooted in the belief that individuals can reclaim their health through education, nutrient-rich foods, and mindful choices. The initiative was created by Vimergy, a trusted supplement brand known for its focus on immune and cellular health.

The site was built to feel empowering, inviting users to reflect and take action. I applied Vimergy’s brand guidelines across the layout, color, and typography—using bright and bold visuals to echo the brand’s mission.

Site features

The site features a story-driven layout that introduces the campaign’s message with intention. It includes digestible statistics, a public art installation in NYC, video content, and clear calls to action to keep users engaged. The user experience utilizes structured visual hierarchy to ensure accessibility and ease of use across devices.

future development

Looking ahead, the campaign has potential to grow into a more robust digital hub—with added features like health tips, user testimonials, or even product integrations to deepen engagement and extend the message’s reach.

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